Digital Media Management
Digital Media Management
Marketing

An Overview of Marketing
Marketing has become vital to the success of an organization in today’s competitive world. This course provides an introduction to marketing and marketing planning and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.
Total PDUs/ Contact Hours: 5
Strategic & Business Management PDUs: 3.5
Technical PM PDUs: 1.5
CEUs: .5 (Contact Hours: 5 hours)

Digital Marketing Strategy
As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.
CEUs: .3 (Contact Hours: 3 hours)HRCIs: 3

Conversion Rate Optimization
Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.
CEUs: .3 (Contact Hours: 3 hours)HRCIs: 3

Content Marketing

Google Analytics
Google Analytics is the most popular web analytics software on the market. Whether in small business management or as part of a larger marketing effort, an understanding of how to design and execute campaigns in Google Analytics is becoming increasingly important for marketing success. This course will teach learners to use the applications tools to uncover marketing and sales data, attract web traffic, increase conversions, and create targeted marketing campaigns. The material assumes no prior knowledge of web analytics.
Total PDUs/ Contact Hours: 3
Strategic & Business Management PDUs: 1.25
Technical PM PDUs: 1
CEUs: .3 (Contact Hours: 3 hours)

Paid Search (PPC)
Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content
CEUs: .4 (Contact Hours: 4 hours)

Marketing Automation
Total PDUs/ Contact Hours: 3.5
Strategic & Business Management PDUs: 1.75
Technical PM PDUs: 1.75CEUs: .35 (Contact Hours: 4 hours)HRCIs: 3.5